Statistics have proven that a great deal of college students are faced with mental illness. A topic that is not brought up enough in our society or in public schools.
Communicate to the target audience and encourage them to share their story on the website through 5 deliverables. The deliverables consist of an awareness poster, a snap chat story that displays the stories that are submitted to the website, a sidewalk message that only shows up when its raining. A published book that contains stories that were submitted by people during the campaign.
A holistic campaign containing 5 deliverables. Each deliverable will cover a different communication format in order to reach the target market effectively.