PROJECT SEMICOLON

CHALLENGE

Statistics have proven that a great deal of college students are faced with mental illness. A topic that is not brought up enough in our society or in public schools.

ACTION

Communicate to the target audience and encourage them to share their story on the website through 5 deliverables. The deliverables consist of an awareness poster, a snap chat story that displays the stories that are submitted to the website, a sidewalk message that only shows up when its raining. A published book that contains stories that were submitted by people during the campaign.

RESULT

A holistic campaign containing 5 deliverables. Each deliverable will cover a different communication format in order to reach the target market effectively.